The Coronation Group Blog

This blog breaks down lifecycle marketing, email, paid social, and conversion strategy - all focused on turning traffic into long-term revenue through education-first systems, not hacks that annoy or burn out potential customers.

Email Marketing: How Top Lifecycle Marketing Teams Get The Most Out Of It

Email Marketing: How Top Lifecycle Marketing Teams Get The Most Out Of It

Ethan Norville
Published on: 10/01/2026

Email marketing plays a large role in lifecycle marketing, but it's one part of the puzzle. Here's how you do email so well (and so profitably) that recipients thank you for it.

Lifecycle and Email marketing
Lifecycle Marketing: Strategy, Stages, Channels, and Systems That Actually Scale

Lifecycle Marketing: Strategy, Stages, Channels, and Systems That Actually Scale

Ethan Norville
Published on: 31/12/2025

Lifecycle marketing explained: stages, strategy, channels, and metrics that drive real LTV. Learn how modern teams build lifecycle systems that scale.

Lifecycle and Email marketing
How To Choose The Right Email Marketing Platform

How To Choose The Right Email Marketing Platform

Ethan Norville
Published on: 28/12/2025

How to choose the right email marketing platform for your brand. A practical breakdown of SME vs enterprise tools, capabilities, pricing, and trade-offs.

Lifecycle and Email marketing
Why Most Lifecycle Marketing Is Built Backwards

Why Most Lifecycle Marketing Is Built Backwards

Ethan Norville
Published on: 22/12/2025

Why most lifecycle, email, and SMS marketing strategies fail—and how building around customer education improves customer retention, LTV, and paid acquisition.

Lifecycle and Email marketing