How We Drive Hockey-Stick Growth
Using World-Class Ads and Email Campaigns
We focus on making an ad experience that benefits businesses as well as viewers. Viewers shouldn’t be constantly subjected to ad experiences they don’t enjoy. The more beneficial the ad content is for viewers, the more profitable it can be.
Our Conversion Content System brings together elements of educational content and conversion design. It creates ads that are beneficial to viewers, and landing pages that effectively educate and convert the audiences that brands want to reach.
The result is a highly positive and profitable customer experience from ad impression to checkout that creates passionate, purchase-ready customers.
Our Content Vision
Content should be beneficial for all—especially advertising content.
On paid social platforms, ad campaigns perform best when they’re a mixture of brand-generated and user-generated promotional and educational content.
We’ll get you both of these types so that you entertain and educate people, turning them into buyers.
Whether you have a medical supplies brand selling to doctors or a makeup brand selling to young adults, your content will be universally liked and easily profitable if your ads bring value to the viewers you sell to.
User-generated, educational
User-generated, educational
User-generated, educational
User-generated, educational
These videos helped bring in above a 2x return when the brand struggled to get
above a 0.7x return, even with renowned, award-winning agencies.
This content approach will help you bring in the profit you’ve always wanted.
Media buying Case Studies:
Quiet Punch sells an doorway punching bag you can setup in a house or an apartment and enjoy a fun boxing workout.
Before We Began A Partnership
CAC was high, at times over $300 and unprofitable.
Monthly revenue tanked at $34.7k/mo.
Landing page conversion rate was too low and unprofitable at 0.4%
30 Days Into Our Partnership
Their CAC was reduced by 50%.
Monthly revenue increased to $98.3k/mo.
Landing page conversion rate improved to a whopping 4%.
How we helped:
Audience & Media Buying Strategy: Through an understanding of how audiences work, we were able to find the right audience that would maximize spend to acquire customers more predictably and efficiently.
Copywriting: We studied the behaviors of our customers in the audiences we focused on to create copy that would inspire them to purchase.
Ad Development: We built a desire for MINDD’s product using aspirational imagery and by focusing on the functionality of the product in our copywriting.
Vitapod is a health and beauty brand that sells vitamins and minerals that you add to your water to create a refreshing beverage, providing your body with all the nutrients it needs to feel, look, and be healthy.
Before We Began A Partnership
They had no content direction and relied on only stills/static images to fuel their sales campaigns.
ROAS: 0.4x to 0.5x.
CAC: $170-$200.
30 Days Into Our Partnership
Their expanded range of content (video and images) improved overall campaign results.
ROAS: a profitable 2x-3x.
CAC: $60-$80.
How we helped:
Audience Research and Ad Strategy: Similar to Quiet Punch, we researched audience groups that would want the product and have the means to purchase it. Our research found that the people who bought the product preferred organic content that educates about the product.
We started tailoring our content around educating our customers to convert more first time buyers and bring back previous customers.
Content Scripting and Ad Development: We wrote UGC scripts for our content creators to produce the content that will convert best and improve CAC & AOV.
Landing Page Design & Copywriting: We drafted new landing page designs and new ad angles while correcting mistakes in their previous media buying methods.
Some of the content we provided and ran for vitapod:
MINDD creates comfort-focused bras to D+ women looking for a bra that combines beauty with support and comfort.
Before We Began A Partnership
Their CAC was through the roof.
Their return on ad spend from media buying was insufficient.
They were targeting the wrong audience so they weren’t profiting enough from sales.
30 Days Into Our Partnership
Their overall CAC decreased by 66%.
Their ROAS improved to a profitable 3x-4x.
(just weeks after the IOS 14 update.)
Their profit per new customer increased by nearly 3x.
How we helped:
Audience & Media Buying Strategy: Through an understanding of how audiences work, we were able to find the right audience that would maximize spend to acquire customers more predictably and efficiently.
Copywriting: We studied the behaviors of our customers in the audiences we focused on to create copy that would inspire them to purchase.
Ad Development: We built a desire for MINDD’s product using aspirational imagery and by focusing on the functionality of the product in our copywriting.
Passerine is a home decor brand that sells handmade vintage rugs for thousands of dollars
Before We Began A Partnership
Had no idea how to target people who would want to buy a thousand dollar rug online.
Sometimes went weeks without selling a rug.
Their overall ad ROAS was below 0.8x.
60 Days Into Our Partnership
Began targeting the right audience that generated more sales over time.
Their ROAS improved to a profitable 3x-4x.
Their orders doubled and they sold out multiple times.
How we helped:
Campaign Management and Ad Development: We created and managed high-converting ad campaigns that targeted people who were actively looking for a thousand dollar rug.
Content Strategy: We helped them turn the imagery and content they already had into highly profitable ads and provided a consistent supply of content to them.
Difference-Making Email and SMS Campaigns
We Increased This Brand’s Email Revenue by 400% in 6 Months.
This client is a pet brand that sells supplements that boost the immune system in dogs and cats to reverse lumps and bumps on their skin and ultimately extend their life. There are many pet brands that make this claim so standing out and educating customers were our top priorities.
They worked with us to help train their email team and create mouth-watering email designs that get customers obsessed with their brand. After working with us, their email revenue increased by 466%, generating a total of $188, 786 in just 6 months — their best months ever.
A Sneak Peek at Our Email Designs
This client is a pet brand that sells supplements that boost the immune system in dogs and cats to reverse lumps and bumps on their skin and ultimately extend their life. There are many pet brands that make this claim so standing out and educating customers were our top priorities.
They worked with us to help train their email team and create mouth-watering email designs that get customers obsessed with their brand. After working with us, their email revenue increased by 466%, generating a total of $188, 786 in just 6 months — their best months ever.
Examples of our work below:
Other Great Email Designs We Can Build
Ready to grow your retention revenue with emails like these?
P.S. We do SMS too!
Frequently Asked Questions
Do you work with my tech stack?
Yes—we work with Shopify, WooCommerce, BigCommerce, and many others. We also work on pages on Unbounce, Instapage, Shogun, and many more.
What is the purpose of this call?
The onboarding consists of a 10-minute questionnaire form and an onboarding call.
The questionnaire allows us to understand your business in more detail from your perspective and helps us hit the ground running when it comes to getting copy written, ads created, and campaigns made for you.
How many people have to be involved on the client's side?
At least one person. We work on a done-for-you basis, but sometimes we need to work in lock-step with you to get pixels set up or correct attribution and conversion tracking.
How much time will you dedicate to my account?
We’ll feel like an in-house team. When you need us, we’ll be available. (Some clients consider us more responsive than their in-house team.)
Can you guarantee that you will outperform the campaigns we're running on our own?
Yes. If we don’t outperform your own media buying at the same budget, we won’t charge you a service fee.
How do I know if I should work with you?
If you’re spending (or plan to spend) more than $10,000 per month on ads, then you’d be a good candidate.
If you want more people to come to your site from your ads, or if you’d want more of the people who come to your site to purchase your product, you will benefit massively from working with us.
If you appreciate honesty and competence in the people who you trust with your ad spend, you’re in the right place. Schedule a call and see for yourself.